Study Of Wenjiang Hengda-city Congstruction Project Investment Planning

The real estate industry is a "high-investment, high-risk and high-benefit" industry. A large number of cases have failed due to the scheme and the decision-making at the beginning of each project. Thus, it is important that we make the right decision before the project carries on.And it is important for the investors in the real estate industry.The thesis briefly introduces the background of the studies on theproject, the current status of the scheme of projects in real estate industry, the study methodology of the project and the general meanings of the studies in the scheme of projects in real estate industry.Chapter Two of the thesis has analyzed the current status of the exterior environment of the "Hengdacheng Project". Meanwhile, it has also analyzed the current status of the economy, the current economic policies and the disadvantages as well as the advantages of the environment, the current economy and the economic policies that the "Hengdacheng Project" is in.Chapter Three of the thesis has analyzed the development of the real estate industry in Chengdu during the past few years. And it has placed much emphasis on the investment of real estate, the supplements, the demand and the price of the commercial residential buildings. Meanwhile, with the help of the research for the market, it has also analyzed the main competitors in this area and known clearly what customers really demand and the market needs.Chapter Four of the thesis provides guidelines on how to realize new and effective marketing strategies and some specific advice on the plan and the actualization of the project with the help of the specific marketing orientation mentioned in Chapter Three.Chapter Five and Six of the thesis has evaluated the benefit of the project by the financial methods and from the investors aspect. The result is far more satisfying than the average of the industry. And it has finally decided the specific tragedies.The thesis provides comprehensive marketing strategies and implementation methods for the real estate industry, especially for the "Hengdacheng Project" with the help of a large amount of marketing research. And it has analyzed the proper time of investment, the location of the area and the orientation of the project. It has also analyzed how important the decision-making is at the beginning of the project from both theoretical and practical sides. It will also be a useful reference for Hengda Group in the real estate market.