The Research Of Song Lei Commercial Building's VIP Clients Overall Development And Management Plan

Along with the deepening of economic restructuring, the market economy is maturing, and a market economy will become increasingly mature. The retail industries of general merchandise are confronting with unprecedented opportunities and challenges. The market economy not only provides a wider space for the various operating modes of development, but also supplies the various operating modes of survival and development with the new issues. Meanwhile, under the condition of market economy, well operating the marketing will improve enterprise management standard and establish an essential foundation. Especially The retail industries of general merchandise have already been converted seller market into buyer market. In the fierce market competition, the market share of a declining trend, it is crucial to develop an effective marketing strategy, and practice enterprise marketing management, in particular for special customers in the innovative management.In this essay it predominantly describes the overview, characteristics of the development of the retail industries, and analyses the features of Harbin Song lei Commercial Market's demands, as well as the situation of clients and its competitors, and then define the Song lei's commercial status in the midst of its rivals. By means of analyzing the macro and microenvironment, and the income of residents in the commodity and commodity-choice elements, it pointed out the strengths, weaknesses, opportunities and threats that Song lei commercial buildings are facing.Secondly, it is the key point for Song-Lei commercial building to seize the mainstream business customers in order to rapidly develop in Harbin retail industries. Within this total, the VIP system is used in the marketing. Establishment of a stable customer base for Song-Lei is a kind of important components. In the paper it focuses on analyzing the existing and potential VIP target customers, and then they are divided into different types to make an accurate market positioning, and take practical steps to bring an ideal market position to convey to target consumers.Finally on the basis of the reference to the other major business and the banking VIP marketing plan, it lays down the promotion strategies of Song lei commercial building's VIP clients overall development and management laws. TO assure the scheme developed to effect accurately, it is better for Song lei commercial building to draw up a set of the promotion strategies of Song lei commercial building's VIP clients overall development and management laws, and propose specific creations to set up the marketing mechanism, management and logistics support mechanism that meet the market needs on the basis of the establishment of marketing concept by Song lei commercial building.