Developing Strategic Researches Of Star Paper Corporation

As the core competition power of the enterprise, the developing strategy has important significance to paper industry faced to the challenge of the super-competition meaning that economic globalization, cultural diversity, regional economy and multinational corporations appear., and to go on developing strategy, promoting enterprises to improve on , gaming super-profit and the advantage resources and more priorities than their competition matches., pushing forward modernization enterprises or progressing society .From background, significance, corresponding theory research, basic theory of strategic analyzing, This thesis carries on corresponding research for the basic conception to enterprise strategy, purpose, contents system and function of strategic management, and captures the dimensions of the Strategic Reengineering, and another new strategic definitions, and sets up the theory basis for the standpoint that the developing strategy is the core competition power of the enterprise. It pays attention to the trait as overall situation, long-term, direction. It points out the idea that it is real power to develop the core competition power of enterprises at present and in the future. If enterprises want to keep superiority in new international competition, they must consider and study the developing strategy as the core competition power of the enterprise. It is especially important to Star Paper Corporation in Heilongjiang province.On the basis of theoretical research, this thesis carries on analyzing for present conditions of Star Paper Corporation in Heilongjiang Province, states the developing history, existent problems, the advantages and disadvantages and "crux" being lacking in creative strategy, points out that strategy of Star Paper Corporation is orientated towards internationalization strategic ways. In the fourth and fifth units as the core part, the focus is on SWOT analyzing for circumstances of domestic and overseas, and researching for making decision and selecting strategy. This part also directs that the strategic development of Star Paper Corporation has gotten into the opportunity-age, and carries on the strategic design for the development project of Star Paper Corporation in ten years or in twenty years henceforth, and points out the internationalization train of thought and principles, goals and measure. Finally, this part offers suitable schemes how should make decision and select strategy. Similarly, stresses out strategic ways what have operating, practicability and feasibility traits, and proposed the expand roads for Star Paper Corporation.The marrow in the end discusses that we should analyze and study strategic reengineering power as the core competition of enterprises, from paying attention to background, deepening important significance, enriching contents, researching and studying theories , creating and practicing-- five aspects, and make good in practices. This practice results will prove that the practice process of the core competition power in enterprises means a reengineering process from "Enterprise Strategy will be reengineered" to Strategic Enterprise will be reengineered".