| In course of reform, Chinese tourism has developed fast. Today, it has become a great-hearted industry and a new increase point of national economy. Chinese tourist attraction brand just develops in this condition. Starts from the 1990s intermediate stages, China while continues to carry on the adjustment of industrial structure ,the transformation of management mechanism ,and push the tourism product development vigorously, enters a new time in tourism development——time of management on brand. The foundation and management of tourist attraction brand turn to the core question in development of our national tourism. But the effective dissemination of tourist attraction brand is the realizable foundation in the foundation and the management of tourist attraction brand. This paper researches the strategy on dissemination of tourist attraction brand. The goal is seeking a series of effective methods and the measure for our national dissemination of tourist attraction brand, thus guarantees construction and the management of our national tourist attraction brand can get scientific development.This article has mainly adopted the technique of literature research and case study. It via reading correlative theory about the domestic and foreign brands dissemination and tourism marketing in past nearly ten years in china, unscramble and define the connotation and the characteristic, the dissemination approach, propose the best strategy about the dissemination of tourist attraction brand, namely conformity dissemination strategy. Mainly from the conformity on dissemination method of tourist attraction brand, the conformity on dissemination content, the conformity on dissemination media, and the choosing on dissemination opportunity these four aspects, the article has discussed how tourist attraction brand in our country through the conformity of dissemination resources, achieving the maximization of dissemination effect, and has done concrete analysis combining a case. |
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