The Western Region Business Development Bank On Personal Finance

Personal finance business which is one of important areas of the modern commercial bank operating, as an emerging theory, has caused great concern in theorists and businessmen community. After 50 years of accumulated development, personal finance business has achieved rich theoretical results and practical experience. According to the Boston consulting firm , 2001-2006 ,the annual growth rate of China affluent families' net investment assets reached 13.8% , and personal finance business will be the most growth of the banking business in Chinese future market. But in the western region, except that the relatively developed city such as Chongqing, Chengdu and Xi'an remained consistent with the pace of development of personal finance business of the Construction Bank, the other branches still exist obvious gap in the development of personal finance business.In 2006 , the author declared and obtained the special subject of the Chinese Investment Society—The study of development of personal finance business of the Construction Bank in western region. The subject deeply studied theories and concepts of personal finance business and related policies, regulations and measures, especially in conjunction with MBA courses and the large use of modern marketing theory and methodology, on the basis of Western financial life cycle theory , combining features of the regional economic development, analyzed social and economic environment of the western region and the factors of impacting personal finance business, further defined target markets and positioning of personal finance business of the Construction Bank in western region, and put forward the corresponding development strategy.The subject was reviewed and passed by the Chinese Investment Society on June 30, 2007, and put into practice in the operations of personal finance business of the Construction Bank of Gansu Province .