| Auto parts automobile industry as the foundation of the auto industry continued to support the healthy development of the necessary elements. Especially now, the auto industry is vigorous, full swing of self-development and innovation, we need a strong support system for spare parts. Vehicle independent brands and technology innovation needs based parts, components, the independent innovation to complete the development of industries producing powerful driving force of their mutual influence and interact and not complete the independent brands, strong parts of the research and innovation system unable to play and the absence of a strong parts pieces of the support system, independent brands'movement are difficulty.In this days, Car zero parts industries are car industries very important constitute part, its independent development has equal meaning, but car system in Jilin auto mobile brake factory vacuum help of the development pierce through type machine item to seem to be is importance. The sun product is the machine future development directions of the vacuum help this dynasty, ordering to also have important meaning to that business enterprise new profits growth. According to foreign auto parts industrial development experience with China's national economic development to the actual situation of Chinese automotive parts industry's development strategy should be "to the knowledge-based economy and economic globalization are the prerequisite for accession to the WTO as an opportunity to update the concept of enterprise culture, and face up to two at home and abroad markets, vigorously advanced model of development and production, make full use of social resources and exploit its advantages of being selective, to be innovative and go all out to enhance autonomy and the ability to start, to achieve synchronization with the complete development of a positive adjustment of product structure, organizational structure and industrial structure actively participating in international competition in the market.In 2006 the first three quarters, parts manufacturing production statistics cumulative total assets of 405.6 billion Yuan, up 17.99%; The average balance of net fixed assets 110.664 billion Yuan, up 22.25%; The average balance of liquid assets 218.815 billion Yuan. Year-on-year growth of 21.12%; Net accounts receivable 78.118 billion Yuan, up 26.27%; liabilities total 222.597 billion Yuan, up 20.64%. Chinese parts market is still in rapid development stage, is expected in 2007 parts industrial output will reach 670 billion Yuan or so, the rate of sales to maintain current levels, on the basis of sales value will reach 650 billion Yuan or more.This paper is divided into four main parts: PartⅠof the enterprise brief first introduced is the history of the plant extension historically, the primary business production capacity, financial capacity. Through presentations demonstrated the strength of our plant, the plant led by Jiang, director of the elite team in recent years under the leadership of the outstanding team performance is a high-quality team, young and energetic, and above all with undergraduate academic levels. Good development augurs well for our planning for the future will become competitive on the international auto-parts enterprises. Secondly, the plant's products and services, mainly from the product description of new products illustrate that the new product innovation, the development of domestic and international trends, as well as our excellent after-sales service system shows us through the vacuum boosters for a bright future. Then, through our new product technology is introduced to specify our products competitive edge in the market. Subsequent to the norms of the production process as well as advanced equipment introduced. Finally the strong quality control system provided quality assurance for the customer.PartⅡis of our marketing plan presentations. Pass three mold piece of the analysis, marketing strategy of the profession market general situation, competition to display our marketing projects. The project involved the cross-vacuum boosters for products, mainly for the domestic car matching the market demand on the domestic car industry and the trend in the number of corporate marketing, and the low side, with the domestic rising, and car sales, the increasingly fierce competition. Therefore, our products have a bright market prospects. Our major competitors for the low market share of private enterprises, through SWOT analysis of the plant industry leading position with a potential pressure, but there is still the advantage of economies of scale.Market-oriented, seriously study the market, and actively explore the market; According to the "selective about the principle of" from the market prospects and competitive advantage analysis than the starting pay for readjustment of the product mix, product development priorities identified. Thus economies of scale achieved by mass production, series production, integrated production, improve quality, reduce costs, improve services and enhance market competitiveness of products, market share.PartⅢ,It is our plant's financial plan, Through financial forecast to estimate financial statements, investment risk analysis, risk control and other methods of analysis to demonstrate our ability to resist risks. And we have the huge return on their investment.Financial projections through investment in the project estimated Table, Table investment plans, sources of funding also plans to repay the forecast analysis of future business operations. From the investment plans and financing table analysis of the projects financing ability, and a profit report to analyze future projects. The investment analysis modules using net present value, internal rate of return, breakeven analysis, sensitivity analysis and other tools to do the project Empirical Analysis. Come project rewarding conclusion. With each investment risk and, finally, from the perspective of risk analysis to analyze the project will be diverted to projects will be divided into four risk scale to measure: market risk, the risk of raw materials, technology risks and financial risks. As to it's carry on norm analysis in the space of fore basic virtues integral whole and put forward the project of valid prevention risk.Part IV concludes with the outlook through vacuum boosters for automotive safety braking system critical components, a state key support of the industry and product. With investing the project, developing, and constructed the project, on line with national policy on car industry. Jilin automobile brake factory planted for many years, involved in automobile brake system products research and production technology, product quality and market share both at the industry-leading position.The vehicle brake plant in Jilin is the vigorous development of enterprises, through vacuum booster is a bright future projects. Big market share shows that our size advantage. Our plant's "AoWei" brand product has been awarded the "Jilin brand" title. With a stable market, the major manufacturers are supporting the FAW Group, FAW-Volkswagen, Shanghai Volkswagen, the Hafei Motors Limited, the Tianjin Automotive Industry Corporation, Changan Automobile Group, Chang'an Suzuki Automobile Co. Ltd., Dongfeng Peugeot Citroen Automobile Company, Skylark Motor Company, Zhejiang Haoqing Motors Corp. Anhui Chery Automobile Company 60 over 20 are non-matching multiple models. In 2000 some of their products got into the United States market. Enterprises are consecutive years was awarded excellent provider.This text is a research of the enterprise item, make clear their competitive advantages and development prospects, investors more profound understanding of the situation of the development enterprise. The enterprise has great practical significance, as well as the item of other enterprises have learned. |
PDF Full Text Request