| Since 1980 China resumed insurance business, the domestic property insurance industry developed rapidly. Either insurance premium volume or insurance asset size increases yearly with rapid speed. In the meantime, the depth and width of insurance market's opening develops continuously, a multi competitor's market structure came into being gradually. With modern corporate governance system being introduced to China's insurance industry, reform of insurance economic system goes into a historical new episode.However, with the development of the property insurance market and more and more severe market competition, the premium volume oriented operation target and price competition, which had been always adopted by domestic property insurance company, have shown up it shortage, and finally lead to property insurance market's abnormal price competition.This thesis is trying to seek for the fundamental reason of property insurance market's abnormal price competition by studying the market structure and the operator's competition activities. The methods used by this thesis include normalization analysis, demonstration analysis, quantitative analysis and qualitative analysis. This thesis concluded that the path to eliminate abnormal price competition in domestic property insurance industry is in two ways: the first one is to change the premium volume oriented operation target, to improve the property right system and corporate governance structure; the second one is to adopt product discrepancy and innovation strategy to weaken the trigger of abnormal price competition. |
