Research On The Channel Innovation Of State-owned Commercial Banks

When it comes to the 21 century, the trend of the new technological revolution, with info-technology as its core, is irrevocable. And the trend made a great improvement of the integration and development of world economy. After the entry to the WTO , many local commercial banks were listed in oversea market and succeeded in the equity reshuffle. They brought in foreign counterpart as strategic partner, under which the local banks met both opportunity and challenge. With the pressure of local and foreign competition, the ever innovation is needed to mushroom to be stronger. Channel innovation means that the bank should apply new tech in the outlets or branches in terms of marketing and product exploration, gradually transferring the deals from the traditional channel to the e-channel. Local banks should study the success of foreign counterpart, and at the same time confront the underlying risks. They should materialize the responsibility and the resolution, making more advices. Ultimately, the local banks will make a great improvement and a sound development in e-channel innovation, improving the comprehensive strength in the upcoming round of fierce competition.