The Analysis Of Spatial Pattern Of Tourist Flows And Its' Causes Of Formation

The analysis of tourism generating markets always have been hot topics at present, while have played important roles in generators marketing. Based to the concept of tourism system, the paper mainly analyzed the spatial pattern of the tourist flows from given holidays generated to holidays received in the spatial scales among inter-regional, intra-regional and local. And then found out the principal drivers of them between the interior reasons, of which are derived from the citizens of tourism generators (or travelers), and the exterior reasons, of which are derived from the geographic characters of tourism destinations.Taking Xi'an as an example, the author analyzed the spatial pattern of tourist flows in Xi'an. The conclusion can be educed as follows:(1) The character of spatial pattern of the tourist flows among inter-regional, intra-regional and local.Contrasted historical penetration rates with expected one, we discovered that the citizens have very stronger love knots of "go into nature" and love the traditional culture of certain minorities in the southwestern china about choosing the expected destination. In addition, it is evidently difference for the group of different income that the national difference of the historical penetration rates. The people which Per capita monthly income of family between 2000 and 3000yuan is the middle group or great divide between high frequency tourists and low frequency ones. In the future of 5 years, the groups of different income have nearly the same to destination preference.In the sight of the direction of tourist flows, the inter-regional tourist flows or historical penetration rates, of which from Xi'an to another holidays received, mostly put flow to the circumjacent provinces and the eastern regions of china. However, its expected penetration rates mainly put flow to the southwestern regions and the growth destinations in the middle part of china. The intra-regional tourist flows or historical penetration rates almost put flow to the nearest cities. However, its expected penetration rates have the new tendency of flowing to the further cities in the Shaanxi province. The local tourist flows or historical penetration rates almost put flow to the Lintong County, the six county inside Xi'an and ChangAn County.(2) The analysis of geographic reason about the spatial pattern of tourist flowsIt is the plus correlation between the historical penetration rates and the quantity of tourism resource possession in destination. It is no correlation between the expected penetration rates and the quantity of tourism resource possession in destination. It is the minus correlation between the distances from Xi'an to another destination and the historical penetration rates. It is the plus correlation between the expected penetration rates and the distances from Xi'an to another destination. Moreover, in the sight of the groups of different income, the more the people have higher Per capita monthly income of family, the lower of the correlation between the distances from Xi'an to another destination and the historical penetration rates.(3) The analysis of individual psychological reason about the spatial pattern of tourist flowsAnalyzed the correlation between the penetration rates and the individual psychological reason which include perception value before and after traveling, the detail in the course of the latest traveling, we found that 15 factors of relative to tourist have higher correlative index. Such as: the quantity of weekend in month.Finally, the above analysis provided an effective basis for establishing a model of tourism system.