Research And Application Of Customer Satisfaction In Mobile Telecommunication Enterprise

With the continuous expansion of mobile network, the management of Entrance Guard on base station becomes more and more important. There are many programs on Entrance Guard. But the solutions of wireless and wire link are at great expense. Therefore to solve the problem of Entrance Guard the thesis concerns on the way of connect-network in using. It mainly introduces the design of handle machine of opening the door.The so-called: the way of connect-network in using is that it`ll connect net work actively and exchange data when you need to connect network. In this way, It replaces the connect-network solution of real-time on-line. It decreases the cost of maintenance under the guarantee of Entrance Guard managementThere is no issued thesis on the design of Entrance Guard before. Here it is called: Connect-network in using.Before there were 3 programs concerning Entrance Guard in base station: wire connect-network, GSM wireless connect-network and Mechanial key nonconnect networking. Following is the comparison between them.As shown above, the design of connect network in using has more advantages: cutting down the cost of investment, Perfecting the management system of Entrance Guard, Protecting against the theft of base station, making good use of original investment.Because of low cost and high credibility, the thesis use generally GSM network's resource that it owns now and network transmission data of SMS and CSD. If is a program to strengthen the management of Entrance Guard with the degree of opening the door on the handle tool of opening and by the transmission data between SMS,CSD and monitor center.Informs several mobile handle tool of opening into a moving network of monitoring with the way of connect-network in using.In the thesis, the program use the technology of SMS and CSD, 1-line and information encoding.The news services of point-to-point in GSM standard definition make short messages pass between mobile station and service center of short messages.With the rate of 9.6k bit per second CSD (CIRCUIT SWITCHED DATA) is fit for the controlling system of simply network forming, low rate requirement and less data. The technology of 1-Wire Bus uses single signal wire, that is the transmission clock or transmission data moreover, data transmission is two-way. It has In comparable advantage with the simple line, low cost of hardware and simple soft wane design.The monitoring center of Entrance Guard system wants to send encoding message to handle tool of opening. First, the monitoring center should encode the message with the public key of the fool of opening. Then the handle tool of opening decodes. The system of Entrance Guard consists of three parts: monitoring platform of base-station, handle tool of opening, electricity-controlled lock. As the following PicturesThe platform of base station Entrance Guard System:It consists of monitoring software and wireless modem. It is the platform of disposition, management of the opening right and showing the state of every base-station's Entrance Guard. It judges the information, like opening state, working state and warning state according to the situation.Hardware disposition requirement: WINOWS2000 SERVER Chinese version. The platform of monitoring uses SQL database, win2000 and WINXP system.Electro-Key: It is a kind of equipment held by the working stall. It sets the right limit and time by the software of Entrance Guard system center. Electric-controlled lWith the lower threshold on market access for mobile telecom and intense competition in China,most Enterprises's philosophy have been changing, moved from product oriented to costomer oriented.The idea of the costomer about the satisfaction of service become more and more important. Therefore the management start to pay more attention to it.Keeping old costomers and getting new costomers are the keys ,so Customer Satisfaction Survey came into being. This article offers an example which is the Customer Satisfaction Survey of Liaoning ChinaMobile, it proved the company how to achieve their goals belows:1.Get the ideas of the costomers about the product, service and the company perference in all parts of Liaoning Province.2.Get the ideas of the costomers about the most and least perference of the product and service, and which compared with their competitor3.Through the comparition upon ChinaUnicom ,get the idea about the position in the mobile telecom trade with the products and the service.4.Get the ideas about the costomers's demand5.To find the unsatisfictions of service and reasonThis article will introduce the structure of the satisfaction questionaire, the purpose of every part and the theoretical basis, and offer the main analysis methods and explain the rationality of the methods. From the result of the satisfaction questionaire ,we can see how Liaoning ChinaMoblie use the survey data to performance assessment so that they improve their service quality and business performance , to offer the evidence for setting their long development strategy .