Trading LPIP Trust Model Research

The development of Logistics Public Information Platform becomes more and more popular and important with logistics enterprise and non-logistics enterprise. There contains many cheats between on-line business, which leads to the failure of the LPIP. The paper focuses on the trading LPIP and analyzes on its trust mechanism by learning scholar studies and related case.Based on the current situation of IPLP development and on-line business trust problem, information learning and analyzing, the paper firstly studies the trading LPIP system and its exited trust problems; secondly, analyzes both advantages and disadvantages of system trust model and reputation assess trust model, then builds a certified reputation assess trust model on thesis based on its influencing factors, and demonstrates its availability and related needs by game theory; lastly, chooses Jincheng logistics platform as a case, studies its on-line trust model, then points out its advantage and weakness based on the certified reputation assess trust model, which can improve LPIP development in the future. Meanwhile, it proves the strong availability of the trust model.In the finality, the problems requiring further studies are discussed.Hopefully, the paper will provide some ideas and information for the future study on the LPIP.