Research On Marketing Strategies To Jiang Xi Branch Of China Life Insurance Company Limited

Nowadays, different of product, create new type of product is not the only important condition to the company success, Market targeting and market strategy is same important even more important, which means the success of enterprise's market strategy has deep meaning. Insurance marketing is the base of the insurance production growth,good company image and company development. In 10 years, Chinese insurance industry developed quickly. As rapid change of foreign environment and more and more competitors, the competition of the insurance company becomes more and more hard. So, the constitution of the insurance company's marketing strategy becomes more and more important.Base on the analysis macro & micro environment of Jiang Xi branch of China Life Insurance Co. Ltd., our research use marketing theory,market segmenting theory,SWOT analysis method, thought over the status quo of marketing development and future development strategy of Jiang Xi branch of China Life Insurance Co. Ltd., make more systematical, deeper analysis and exploratory investigation to the marketing strategies and tactics of the Jiang Xi branch of China Life Insurance Co. Ltd.There are six chapters in this article. In chapter 1, It begin with the introduction of the development history,basic condition,opportunities and challenges of the life insurance industry and the meaning,content of the research. Chapter 2, some professional knowledge of life marketing are also given theoretically, followed by the elaboration of features, development and the need of this marketing strategy study, all of which are the theory foundations of this article. Chapter 3, analysis on macro environment,industry competition environment of Jiang Xi branch of China Life Insurance Co. Ltd.. Then, based on the chapter 4's analysis on internal advantages & disadvantages, external opportunities & menace, by making extensive SWOT study, the company's marketing strategies have been established roughly. In chapter 5, it mainly elaborates on the marketing strategies of Jiang Xi branch of China Life Insurance Co. Ltd. And according to its strategies, the whole market was divided in every segment, marketing points were set up, then market targets and goals were established at last. And it also gave some discussion about the choices of marketing strategy and measures around the company's marketing strategy and targets, namely, marketing combination strategies. At last, in chapter 6, we made some analysis on the measures of marketing strategy and proposed some advices to ensure the implementation of marketing strategy under new situation.