"Dongxin City Garden" Market Marketing Plan Research

The real estate profession is the market economy important constituent, the real estate plans the company to serve for the real estate project, formulates the successful marketing strategy for the project operation. The current domestic economical level rapid development, the people receive the horizontal straight line promotion, the real estate profession development also progress by leaps and bounds along with it. This time also had very many corresponding problems, the new project inrushes the market unceasingly, the market competition intensely, competition method many, created the real estate risk to highlight, the project same quality was serious, the vacancy rate enhanced unceasingly all sorts not good consequence. At the same time, the country also started to carry on the corresponding macroscopic accent control.The Dongxin city garden project is located in the Xi'an East City development zone, project occupying a land area of fourty five Chinese acres, about construction area 90,000 square meters. South near and Xi'an transportation aorta south two link connected construction work road, east near park south road, east westing two ring circuits not to 1 kilometer. Jiaotong University, University of Science and Technology and so on many institutes of higher education, 83 middle schools, Xi'an Key Middle school close neighbor and so on Jiaotong University Attached middle schools all around. Northern side the close neighbor eastern suburb area biggest supermarket - loves the family supermarket. The transportation is convenient, ten public transportation lines revolve the project. The hospital, the country fair trade market has it all exterior, may say the necessary facility quite prepared. The Dongxin city garden project original marketing plan completes by author one, obtained consumer's consistent approval through the practice operation and has obtained the success. The present paper writing goal is carries on the induction, the summary, the promotion to the original plan plan, rises the theory, will provide the model for the next this company's property development project.