The Study Of Corporation Liability Business's Develope Strategy To ICBC Xuzhou Branch

With entering the World Trade Organization (WTO), China accelerated the pace of the toughest reforms in banking. Economic performance depends in large part on how well China implements these reforms.Along with the rapid of reform in our country' s finance, every commercial bank of country began to make the countermeasure for the impaction of foreign bank. For efficiency improving the competition of marketing, stabilizing the basis and increasing the profit of management, it is necessary to improve the bank' s traditional liability business in many way. Basing on learning from the advanced marketing experience of national and international bank, according to condition of ICBC Xuzhou branch and the development of many trades in Xuzhou, probe the ideal customer structure and find out the problem and the resolving with Activity-Based Management and Cost-Volume-Profit analysis.