The Developing Road Of The Harbin Dongjian Machinery Manufacturing Limited Company

The Harbin Dongjian Machinery Manufacturing Company CO.LTD is a typical and representative Chinese traditional construction machinery enterprise. It had been found in 1988, it is developed from a small factory owning eight workers to a large-scale state enterprise in construction machinery industry. This paper, in a form of case, described the growth course of the factory, and detailedly introduced how the factory did in products developing, becoming many-faceted, operating face international mardet etc. and the paper also introduced the key problems behind the factory's success that restricted it much developing again. During the analysis of the case ,the paper begin with the analysis of the construction machinery industry market in china and world, the development of the market, the opportunity and challenge facing; then it analyzed the factory's strength,weakness,opportunity,threat and presented the ways and principles of creating strategy framework; finally, it analyzed the successful aspects and the problems of the factory employing learned management theories and proposed corresponding countermeasres.