An Analysis Of The College Advertisement

In recent years, college is getting more and more larger with the increased enrollment of students. Given that higher education continues a positive development,the scale of university students has grown. which creats a huge consumer market. According to the statistics,college students per capita annual consumption expenditure reached 9,728 yuan, besides around 5,000 yuan tuition, more than 5,000 yuan is for individual quota, which will mainly be used for learning, living, entertainment and tourism.The total consumption amounted to 25 billion. Such a relatively stable and the largest consumer groups, and a broad market space for businesses is rare.. It is sure that the current students market is large enough, but its size in the next few years will continue to increase which will also keep on a huge market scale.Large groups of students and strong development of potential purchasing power means an excellent prospect of college campus advertising. The enormous potential for advertising in college campuses can be expected."College market," the consumer market of college students, is for all the college students in any university. Make the College market as a research is because the student population is a relatively independent consumer group,which has its own unique characteristics of the demand and consumption as well. In recent years, their number has been growing ,the purchasing power can not be ignored, and its size will have a sustained and rapid growth. The most important thing is that the advertising value of college students is not only for its capacity purchase but its radiation in space and time which will provide unparalleled scalability and more space for development.After the study, the authors defines the scope of the college advertisements, based on that, the formation of colleges advertising market has been analysed.In addition,by the standard of advertising products type,the university advertisements has been classified and its characteristics has been summarized into five aspects.Moreover the advantages and disadvantages of the university of advertising have been summed up.According to the present characteristics of the college advertising market,theoretical basis of Mass communications theory pm and market survey,it is reasonable enough to analyze the development factors of advertising and sum up the college student population characteristics.After that the last conclusion has been made that college advertisement is the exact invested of the mass media in the era of the masses. Thus the authors poses the precise allocation media strategies in colleges market. Meanwhile, the author points out six drawbacks in the college advertisement management process,namely,less attention paid to ideological and understanding, irregulat of the management structure,short of specialized management and the management team,numerous false information,harmful information in certain advertisement and pollutive posts put up in unsuitable place.Finally, the measures have been put forward by attaching more importance to college advertising management and further regulating these management.