Research On The Marketing Strategy Of Basketball Lottery Ticket In China

The release lottery ticket may concentrate, the use society idlecapital,"takes from the people and fore the people". Therefore the lottery ticket industry receives each country to promote with great effort with the support. Because our country sport card industry start later, the sport card control section to the lottery ticket management market marketing strategy understanding insufficiency,is insufficient to the basketball lottery ticket value degree, directly causes the basketball lottery ticket the development to bog down, the sales volume gradually drops. How opens up the basketball lottery ticket using the market marketing theory the market,formulates the correct marketing strategy is the basketball lottery ticket important topic.This article the macroscopic situation which future will develop byour country lottery ticket profession is a background,take the Chinese basketball lottery ticket marketing strategy as the research object,the main methods include interview questionnaire etc.the method,have analyzed the question which the basketball lottery ticket at present faces,unifies principle and soon the market marketing study, has used the many kinds of analysis method, how studies the basketball lottery ticket to carry on the strategic breakthrough under the new situation,gains continues,the health development situation.This article take the market marketing theory as the instruction,the superiority to the basketball lottery ticket,the inferiority,the opportunity,in the threat analysis foundation which analyzes to the basketball lottery ticket marketing present situation and its the existence main question,unifies which locates in,outside the environment and the basketball lottery ticket faces,has conducted the marketing countermeasure research,draws the following conclusion:The market subdivides with the goal market is not clear about; The lottery ticket variety are not many,the game interest is not strong; The price strategy is not flexible; The release marketing channel is unitary,the stand construction is not standard; The existing promotion strategy appears question; The management system is imperfect; Policy laws and regulations construction lag; The marketing organization establishment does not arrive,the personnel equipment is shortmodern market competition intense today,the basketball lottery ticket must clearly realize day by day to own superior inferiority,isclear about the goal market. Carries on the market marketing strategy based on the market marketing environment change the adjustment, fully uses inside and outside the basketball lottery ticket the environment favourable factor,the conformity basketball lottery ticket various aspects resources,take the market as the guidance, through the market marketing strategy combination,achieves the basketball lottery ticket long term strategy development goal.