The Research On The Marketing Of The Sichuan JCL Color Cotton Led. CO

The time advance and the people living standard, the life idea unceasing enhancement, enables the people more and more to advocate the return naturally "the green expense". Color cotton profession starting with the development, has represented this direction. Along with the color cotton cultivation and the processing essential technology breakthrough, the color cotton profession market prospect is more and more broad, but simultaneously also makes in the profession the competition gradually to intensify, in recent years was had achieved the superheating condition, many industry in enterprises all were pondering and sought road of the survival development.Had representatively as, once takes the lead mid- and small-scale enterprise Sichuan which entered this profession and hits with hardship spells the - Sichuan JCL color cotton limited company, how knew this kind of in external environment change brought the opportunity and the challenge, how did cause oneself the survival and grows strong in the intense market competition? The present paper attempt gives the discussion and the explanation from the market marketing angle.The paper bases on the domestic color cotton profession present situation, unifies the Sichuan JCL color cotton limited company the reality, first has carried on the system analysis to company's external environment and internal condition, discovers the company extant marketing question. In this foundation, has established the Sichuan JCL marketing strategy using the correlation strategy theory.After that, also carried on according to the color cotton market consumer's characteristic to the market subdivided, found Sichuan JCL the goal market, and aimed at this goal market, in under the marketing strategy instruction, has formulated the concrete market marketing combination strategy.In the article, the author innovates actual unifies the marketing research front theory color marketing theory and the Sichuan JCL color cotton limited company's marketing, passes through the color to the entire marketing process, causes the marketing to change because of the color existence vivid and is full of the energy. Moreover, proposed establishes "the partner type" with the dealer the relational channel strategy, unceasingly promotes outside the contract the serviceability.In the article the deficiency is: Because the time is hasty, in the paper many places all have theoretically not and in the deepening, the practice also wait for the examination question; Moreover, but also possibly exists as a result of foreign and the internal various conditions research is not thorough the error which, the understanding insufficient question causes, will need the next unceasing revision, this all will be this article disappointment is at.At present, this marketing plan has carried on the implementation in the company, the effect well, not only all had the certain increase in the marketing channel mesh point quantity as well as the sales volume, moreover, the company respectively sells a image unified, the brand image is brighter, according to consumer's new turn of investigation, its degree of satisfaction compared to formerly had a bigger promotion. It can be said that, the plan has obtained the preliminary result.The present paper research results, has provided the constructive help for the Sichuan JCL color cotton limited company's marketing development, how may its mentality also survive to many similar mid-and small-scale enterprise in the intense market competition the development similarly to provide the beneficial reference, this also is the present paper innovation and the value is at.