Research On Traveling Handicraft Souvenir Productlize

In our country, as the new point of national economy and the main force of the leisure economy, Tourism is developing fast. But the souvenir market which is the most important part of tourism trade is relatively weakness:on the one hand traveling souvenir is everywhere, on the other hand the tourist can not buy the souvenir which he really want. In the time of opportunity coexisted with challenge, the research for it is very important and longer.The main body of traveling souvenir is handicraft for traveling souvenir, so this thesis takes handicraft for traveling souvenir as the researching target, at the base of analyzing its actualities and Prospects, contacting the comprehensive analysis to purchase motivation of tourist, And according to the relationship between the traditional handicraft and the modern industry design, Proposed the traveling handicraft souvenir productlize. It means use the idea, the method, the manage of modern industrial design to design comprehensively for the outlook, function, production, sale of traditional handicraft .In order to manufacture the traveling souvenir of practical, economical and beautiful for conforming to tourist demand.Then put forward the method of traveling handicraft souvenir productlize thorough the idea, the method, the manage of modern industral design.