Research On The Development Of Personal Banking Services Of Commercial Banks In China

Along with the growth of our country's economy, the People's living standard and the income is increasing year by year. And the share of individual controlling property went up steadily. Now the banks, insurance companies and also the securities companies are concentrating on development of Personal Financial service. Nowadays, China is the biggest market in Asian area other than Japan. The property owned by the target clients reach to USD 1, 440 billion.Base on the results of previous studies, this paper contains systematic theorized exposition of personal financial service, carrying on with the theory research, and the comparative analysis, the case analysis and the statistical measurement research. It gave the ideas and suggestions to the development of personal financial service in china, by the gap between the domestic commercial banks and the oversea banks.This paper is composed by the followingpoints. First, general conclusion of the related literature and the author's personal viewing on personal financial service, based on which, this article elaborate the significance of how to develop the business of personal financial service. Second, description on basis of the theory of the personal financial service, which is the life-cycle theory, the financial intermediary function theory, investment portfolio theory and bank marketing theory respectively in the paper. Third, with the comparing of the service between domestic and international banks, we provide the problems and causes presented in the service of finance management of Chinese commercial banking. Fourth, provide the countermeasure about how to develop the service of finance management. Based on the life cycle theory, the financial intermediary theory, the disperser investment theory as well as the bank marketing theory, this article instructs how our commercial bank operating and analyzes countermeasure of our commercial bank.