Marketing Startegem Research On Hebei Bosoar Pipe Co., Ltd

With the plastic pipelines'widely using in the market, the plastic-pipe-industry gains a flourishing development that never met before. Now China is holding a balance in plastic production and application in the world, the amount of the domestic manufacturers in this field has achieved more than 5000, meanwhile the applicative field has extended to a great deal of realms such as water supply and drainage in buildings, municipal water supply and drainage, municipal gas conveyance, rural potable water's reconstruction and agriculture irrigation, energy field, chemical industry, medicine, industries and others. Plastic pipelines have been regarded as the city's blood which meets the demands arising in national construction and people's life. The plastic-pipe-industry's definite scale made it the influence. Along with the number of the plastic pipe enterprises increasing fast, and the market supply capability's further enlarging, the market competing becomes sharper and sharper. The plastic pipe enterprises are with different scale, but all of them try their best to extend much more market quotient so as to increase their market occupation. This dissertation takes Hebei Bosor Pipe Co., Ltd. as research sample, adopting Strategic Management, Marketing Management science as well as some other relative theories to analyze its recent years'marketing conditions so as to make research on its market stratagem and strategy, also mending and supplementing its disadvantages in marketing.The dissertation begins with the strategic thought which submitted by Bosoar called"pursuit the innovation by changing, pursuit the vitality by innovation"and the recent years'marketing conditions of the corporation, so as to bring forward the practical significance of the researches on its marketing stratagem and strategies. Based on the exhaustive study on its marketing actuality, the whole industry's development condition and the competing situation, using the SWOT Analysis, Porter Five-Force Model, and the theory of Enterprise Lifecycle to make research on its marketing stratagems so as to find out the marketing stratagem that adaptive to the enterprise's outer strategic environment and the development target the firm expected, and based on the Market Segmentation and positioning analysis, using Marketing Mix and Differentiated Marketing strategy to make study on the marketing strategy of the corporation, put forward the suitable Marketing strategy that fit for the enterprise's further development. So to provide a forceful support in increasing the saleroom, improving market share, maintaining and extending the market of the corporation.