The Research Into The Marketing Strategy Of Korea E-MART

E-mart, leading a Korean retail market, has had the highest brand recognition among Korean customers and won the competition with world-class Wal-Mart and Carrefour in Korean market and also, it has extended its successful business experience gained in Korea into China.The in-depth research about E-Mart's success story will not only become my valuable lesson but also give me an opportunity to take advantage of many business theories that I learned in school and to enhance my ability to deal with complicated business problems in the future as well.The focus on this case is aimed at marketing strategy and development of brand value, including E-mart's know-how of market segmentation, targeting, positioning.Throughout This case, I start from an environment analysis regarding Korean retail market, trace back to the development and marketing strategy of E-Mart, compare it with Wal-Mart, analyze its success and finally would like to reach my conclusion about this E-mart case– What is E-mart unique marketing strategy ?...