An Empirical Research On The Behavior Of Electronic Business Strategic Planning From Technology Adoption Perspective

Internet is an extremely important new technology, and it is no surprise that it has received so much attention from entrepreneurs, executives, investors, and business observers. Caught up in the general fervor, many have assumed that the Internet changes everything, rendering all the old rules about companies and competition obsolete. Some companies have used electronic business (e-business) to shift the basis of competition away from quality, features, and service making it harder for anyone in their industries to turn a profit. It is the critical factor that the most successful companies do scientific strategic planning and implement on e-business.However, many companies argue that less effects and profits appeared after using e-business and Internet technology. It is an important problem that managers disregard scientific strategic planning in their efforts to improve e-business performance through integrating organizational resource advantages and implementing new combinations of virtual and physical activities. In this way, the key role of e-business strategic planning is that it provides a rational scheme for deploying and combining advantage resources. Technology acceptance/adoption becomes a main research issue in e-business adoption for organizations, but there are some limitations as follows: firstly, previous researches only pay more attention to analysis technology acceptance behavior on individual units. Secondly, e-business adoption studies have not exhibit the mechanism of the process of strategic planning lack of analyzing participated manager's behavior.This paper reviews four theories which include Technology Acceptance Theory (TAM), Social Cognition Theory (SCT), technology adoption for organization, and e-business strategy , and integrates these theories for organizational behavior. After that, author presents a model of behavior of e-business strategic planning integrated on behavior and strategy perspective. This model is divided the process into three stages, and eleven hypotheses are developed seeking relationships among six proposed constructs.From a survey of 126 companies with e-business, author provides theoretical support for a critical causal link from leader team interaction to strategic decision-making and consequently implementing e-business practices through Structural Equation Modeling (SEM). Based on the validated model is used to compared to analysis the distinctive behavior characteristics according to e-business diffusion level.Three important conclusions are as follows:(1) This paper supports majority hypotheses in model of behavior of e-business strategic planning. Team interaction is found to predict e-business value perception but can't explain e-business risk perception. At the same time, value perception as well as the risk perception is found to predict strategic decision-making. This research also highlights implementation of e-business depend upon the concurrent effect of both strategic decision-making and e-business readiness. This paper has made a contribution by presenting a behavior-based vision of the e-business strategic planning through demonstrating causal relationships in the process of deploying and combining advantage resources.(2) From a dynamic behavior process, this paper confirms that e-business readiness is an important factor for both team interaction behavior and team perception behavior. It shows how strategy deploys organizational resources so that successful e-business practices can be achieved.(3) From a compared perspective, this paper finds different team perception characteristics according to e-business diffusion level. On initiation adoption, strategic intention is influenced by team perception for e-business implementation risks. So, strategic decision-making is inclined to conservatism and despotism. This none sense decision-making is often take place in state companies or small privately owned companies. On the contrary, strategic intention of companies is influenced by team perception for e-business value and apt to adventurism on process integrated level. This kind of decision-making often occurs in foreign capital companies or large privately owned companies. This research firstly finds the relationships between e-business diffusion level and e-business strategic decision-making. The practical implications offer managers guidelines regarding the advantageous organizational resources and risks for e-business success.This paper helps in recognizing the value of their potential contribution to the organization as a whole. It provides a valuable approach to the mechanism underlying the behavior of e-business strategic planning from both team and organization behavior viewpoint. More specifically, this approach will help managers understand how strategy deploys organizational resources so that successful e-business practices can be achieved.