Study On The Development Of Guangdong's Insurance Intermediary Market

This paper is based on the status of insurance media in Guangdong province and the reasons of the insurance market are anlysised. The requricement of the insurance is anlysised depend on the prediction of the development of the insurance in Guangdong province. In order to insure the health development of the insurance market, both the insurance maket and the insurance media organization are considered to solve these problems. The fruits are acquired as follow:(1)The main problem of the insurance maket is found out according to both the insurance maket and the insurance media organization.(2)Grey theory is chosed to predict the development of the insurance maket in Guangdong according to the analysis of the feasibility. An impoved GM (1, 1) model is. established according to the limitation of the tradition Grey prediction model. Depend on the programe, which is designed by MATLAB, the insurance income and the scale of the insurance media market are predicted and the status of the insurance media market are attained.(3)The insurance intermediary model is established based on the foreignal model and some measures are put forward to standardize the intermediary market.(4)The demand of the intermediary market is analysised depend on the development of insurance person, the management model, the consumption capacity, the macroscopical environment and other factors.(5)The grey relation analysis is used to select the superiority of the insurance; The selection programe is put forward and is usefull to the insurance intermediary company.