The Study Of Price Decision Of Second-hand Commodities Under On-line Auction

The information technology develop rapidly at present. How to promote and develop the net economy, and build a saving consumption mode, which has become an vital strategy problem that our country faces. In 1990's, the commercial activities based on internet came into being and soon became popular. Regarding the individual and the merchant who have unused second-hand commodities, selling second-hand commodities by the on-line auction is an effective way to reuse the unused fund again. The reasonable price decision-making of the second-hand commodities' on-line auction is one of the key factors, which can affect the on-line auction's success or failure. Meanwhile, with the requirements of developing circulation economy and building saving consumption mode, studying the price decision of second-hand commodities under internet, and promoting its development, which is being the key subject that adjust the current condition and the theory boundary and practical boundary both faced.Therefore, this article take the pricing decision of second-hand commodities on-line auctions as the topic, elaborated the research development in both China and abroad, and limited the related basic concepts and relation, analyzed the correlation factors which can influence the pricing decision, and then studied the core question of second-hand commodities price decision emphatically, which is the price decision procedure and method. Firstly, to have an omni-directional understanding and emphasis on the pricing decision of on-line auction of second-hand commodities, and then elaborated the relation of pricing decision and the ultimate auction price, also the function to the success of on-line auction. This part limited the pricing decision concept and the scope of on-line auction of second-hand commodities, determined the pricing decision content and procedure. Effective and feasible decision-making procedure could support the pricing decision to the sellers. Secondly, the premise of pricing decision of on-line auction second-hand commodities is to analysis the influence factor to the pricing decision. The factors that can affect pricing decision could divide into exterior factors and internal factors, the two aspects influence the seller' pricing decision and the final auction price. Thirdly, built the price decision procedure, competed buyers' appraisal of second-hand commodities which is changed by time is the essential content of pricing decision problem of on-line auction. Revolving the question of the time influence to the on-line auction, this paper discussed the pricing decision goal and the method, then structured pricing decision. Fourthly, the paper analyzed and appraised the pricing decision model, made conclusions and also provided suggestions of pricing decision to sellers who on-line auction second-hand commodities.This article emphasized the time factor, and brought it into the research of price decision of second-hand commodities, improved on the disadvantages of former pricing decision and the appraisal method, which is different from the research work. This article divide and enrich the theories system of on-line auction, which is benefit to the on-line auction and circulation economy.