Study On CRM Of Electronic Commerce In Negotiable Securities Company

After joins WTO, our country negotiable securities company faces is opening in the market the overseas colleague's competition. For obtains the survival and the development in the new competition environment, the negotiable securities functional center will shift the customer. Therefore the negotiable securities profession electronic commerce customer relations management research is extremely urgent. Through manages the various researches to the negotiable securities profession electronic commerce customer relations. Emphatically elaborated the negotiable securities profession electronic commerce customer relations management basic concept, the characteristic, the existence question, the demand analysis, the system overhead construction, the basic function, the technicalrealization, the organization design and the personnel disposes ,the implementation content, the implementation effect, the implementation must pay attention and so on. Performance data warehouse, data mining, online analysis technology construction customer relations management system. Realizes two functions: analysis function and management function. The analysis function includes: Customer classification analysis, fund analysis, transaction analysis, stock analysis, marketing activity analysis, customer feedback analysis, loyalty analysis, apital market service analysis. The management function includes: The marketing management, the customer management, the service management, the turns on customer management. The above system in the Hualong negotiable securities limited company broker service, the customer subdivides, the individuality service three domains has obtains the effective implementation. Had achieved the maintenance existing customer, the excavation latent customer, enhance the customer the investment request and frequency goal. Enhanced the customer loyalty. The effective maintenance and has excavated the organization customerand the gold medal customer and enhanced the company profit.