A Study On Marketing Tactics Of Qingyang Unicom

China Unicorn lays emphasis on the development of CDMA to takeadvantage of other competitors. QingYang Unicom CDMA began to distribute telephone numbers on April, through the joint eforts of staf QingYang Unicom CDMA has got the gratifying achievement.But the sold of CDMA cell-phone has not entered the well development track at the same time, it also appear that CDMA cell-phone cost enormous, new business popularize dificulty, profit drop etc.Meanwhile, China Mobile has taken actions to face the fierce competition against China Unicorn. Another competitor, China Telecom, has aimed at developing "Sciaolingtong" for the purpose of communication service. Under the diferent circumstances, what a new marketing strategy QingYang Unicom would make to realize the CDMA business goals is the main point of this dissertation.The dissertation is based on the theory of marketing, relation marketing and combining marketing. Firstly, the author analyzes the situation of communication industry and then makes appropriate policy for future development. Quantitative Analysis and qualitative analysis are applied, so that an analysis on the environment of QingYang Unicorn CDMA has been carried out, which makes SWOT analysis possible. In the process of strategic development, to hold opportunities, reduce threats, employ advantages and weaken disadvantages are of great importance. Secondly, based on the needs of target customers and environment analysis, we propose a marketing strategy, including marketing 4Ps mix for the improvement of CDMA in QingYang market.The dissertation emphasizes a theme, with the consideration of customers' needs and the reality. The dissertation has practical importance for QingYang Unicorn.