| With the rapid development of real estate market, real estate enterprises are also confronted with various challenges brought about by the our national fiscal, policies financing policies and market competition. How to formulate and implement right and proper strategies is an urgent task on the part of the real eatate enterprises in our country.Based on a review of strategic management, this paper analyzes factors influencing the real estate industry and its features by applying Porter's Five Forces Model. Furthermore, the Five Forces Model is further enriched in this paper in the light of its criticism by some scholars as too idealized and unilateral. The result shows that despite the multitude of real estate enterprises in our country and the intensity of competetion, the real estate industry in our country belongs to attractive industry according to industry organozation theory because of the fact that there is no replacement of it and that real eatate market is now enjoys rapid development.Choice of strategies for real estate enterprises is explored through the discussion of features of the real estate industry and the application of relevant theories. It holds that specialized business strategy is applicable to our real estate enterprises, and it proposes how to practice specialized business strategy so that real estate enterprises strive to establish the core competitiveness and long-term and enduring competitive advantages in the real estate industry.In the final analysis, this paper, after discussing the successful cases in America's Pulte Homes corporation and ChinaVanke Co.Ltd, dwells on the feasibility of strategy put forward by the writer in Chinese real estate enterprises against current situation of China's real estate industry. The last part draws a conclusion of the research conducted in this paper and outlines the future research realm. |
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