Approach To Building Common Tourism Brands In Trans-Regions Based On Relationships Between Tourism Competition And Co-Operation

The co-operation between different tourism regions is important to the competition and cooperation among these tourism regions. Admittedly, competition among different tourism regions has its advantages. But if competition becomes excessively fierce, the tourist products will become similar, unreasonable marketing methods will be used to fight over visitors, and the investment in tourism will lost direction. All of these, it will prevent the tourism regions from sustainable development in spatial and timely dimensions.Constructing a common tourism brand among different regions is an advantage concerning exploiting tourist products, marketing and going on to sustainable development roads. Throng constructing a common tourism brand and marketing among different regions, the competitive capacity of tourism regions and the regional tourism economy go up. This paper mainly analyses the special meaning and standing function of constructing a common tourism brand among different regions, and it mainly contains the theoretical bases, the principles and the steps of constructing a common brand. There are many common and different characteristics between constructing a common tourism brand among different regions and constructing a common tourism brand among different ordinary commodity. Therefore, in order to constructing a common tourism brand among different regions, we can borrow theory from constructing a common tourism brand among different ordinary commodity and at the same time, we should innovate the theories borrowed.Based on theory about constructing common tourism brand, at last this paper takes the Three Kingdoms heritages tourism products for example. To begin with, it analyses the conditions of resources about the Three Kingdoms heritages in Hubei Province. Secondly, it summarizes the likelihood of constructing a common tourism brand among different regions in Hubei Province. Lastly, it argues that we should constructing common tourism brand in Hubei Province by four strategies: (1) constructing common tourism brand among border regions; (2) constructing common tourism brand in whole province; (3) constructing common tourism brand nationwide; (4)establishing a proper and reasonable system about constructing common tourism brand among different regions.Theory comes from practice but before practice. The trans-region theory and the practice research mutually supplement. Trans-region practice research also requires theories' instruction, unifies the actual problems and theories, and bases on actual diagnosis research. At last we can find the false theories and revise them in time.Because the theory about trans-region tourism common brands belongs to trans-region tourism relations, its theory and the practice operation are very incomplete. We should point out that this paper lacks a more rigorous scientific methods to measure relations among different regions. This article attempts to introduce others and I start further studies.