A Study On Development Strategy Of Holiday Economy In Changchun City

Holiday Economy is an action, which is people use holiday to go shopping and consumption centralized, and a model of system economy, which drives supply, drives market, drives economic development. The industry system of Holiday Economy covers much and is involved of almost much of industry in Third Industry. Expect of touristy, all of them are Holiday Economy, which are commerce, amusement, gym, traffic, movie Dom, exhibition, and advertising, even of lottery. Holiday Economy is an action of economy, which is brings by all kinds of demand, supply and resource collocating. The more consumption is, the thicker culture character is. The more culture contents, the wider consumption extension is.Touristy is a consumption manner of a higher level and it is an important part of Holiday Economy. It is an integrate embodiment of society advancement and development, which is that a touristy manner combines all kinds of consumption of Holiday Economy.Though the research of Holiday Economy, we discover that Holiday Economy's essential is an economy form for pulling consumption during the transformation of society structure. The characters of Holiday Economy manifest six aspects. First of all, time is clear and all happens in feast day and day-off. Secondly, they are paroxysmal and staggered. Phenomenon is onrush like blowout. Thirdly, it is universality of consumer. Almost leisure people have realistic and potential consumption requirement. Forth, consumption points comparatively centralized. That is, most of consumers will change their life custom and incline to consume flowingly of staying out. Fifth, there are many consumption levels. Different income levels have different consumption standard. Finally, it is much diversity of consumption purpose. Namely, different consumption, whose purpose is different material or mental tropism, composes of different consumption form.Consumption of holiday touristy mainly includes mental culture consumption and merchandise material consumption. Both of the consumption exist in actual consumption personally and have connection with actual requirement of consumer. With the development of Holiday Economy, the proportion of material consumption will be more and smaller, however mental culture consumption will be larger. That is because the desire of people improving life quality takes on requirement of mental culture production. In concerns of the development features of Holiday Economy in our country, mental culture consumption has played an important role. Therefore, it will be the core of Holiday Economy for a long time, which is doing mental culture consumption well in every holiday.This thesis takes example of Changchun, which locates a center of three provinces. Through analyzing market character of Changchun Holiday Economy of itself, it combines much resource and capital of Holiday Economy to discuss and search market sale model actively according with Changchun's Holiday Economy, such as Automobile City, Cinema City, University City, Forest City, Exhibit City, Ice Lantern and Ice Carving City, etc.The whole thesis has three parts mainly.The first part is exordium. Though introduction of Holiday Economy development in domestic country and overseas, we can find out Holiday Economy's proportion and location in Changchun City, even in our Country Economy Industry and know that present Holiday Economy's size and future development trend.The second part is a Holiday Economy analyze of development strategy. And it is also a main content of this thesis. Through sorting out particularly and confirming aims for Changchun City's Holiday Economy. Accordingly, we can find out different choice of Holiday Economy's market sale model. Finally, the threeth part take out of scheme in order to put the axe in the helve.Holiday Economy's future sale model is combination and consolidation of more patterns. When we put ourselves productions to market on sale, we do choose in many models , make use of them adapting to ourselves, find the most large of model to make ran through the whole process so as to exert other model's power.The idiographic research measure mainly include: Observe Measure, Investigation Measure, Experiential Summarized Measure, Case Measure, Compare and Research Measure, Literature Data Measure etc. Combine the analyses of instance and criterion, contrast and demonstrate, combine the theory and practice, deduct analyze.Mainly we use the means of books inquiry, covering on the spot, and browsing on the net, so as to collect data. Thesis is written by establishment and maintenance of sale management, macro-economics, and sale route.Although Holiday Economy developed late and swiftly, it affected large and force the Country Economy. Therefore, it uses the Investigation Measure in the idiographic research. When gaining correlative data, we use many means, such as questioners or covers on the spot, and then obtain first-hand more accurate data.