The Research Of Web Marketing System For Enterprises In Electronic Business

With the increasing development of informatization and networking of the application of Electronic Business, the society has stepped into the network economy times. The rules of competition, the mode of economic growth, and the lifestyle of the society have all changed profoundly. Web marketing, which is different from traditional marketing, is a new marketing theory with the characteristics of practice and innovation, emerged with the web virtual market. Confronting the new web virtual market, enterprises have to build up marketing systems, according their own characteristics and development needs, using the theory and method of web marketing.How to make use of web marketing systems to integrate all the marketing sources of enterprises, improve the efficiency of marketing, provide flexible and active web marketing system, is a hot topic nowadays. This paper discusses the functions which a web marketing system should have, then puts forward basic methods for enterprises to construct web marketing systems in EB. Meanwhile, this paper also redesigns all the function modules and the architecture of the web marketing system, through the functional analysis, providing the enterprises with the theories and methods needed in the key technologies and contents of marketing system.Using IDEFO and object-oriented UML, this paper proposes the analysis and design of web marketing system, redesign the operation procedures and functional modules, and finally build up a framework of web marketing system. This research will promote the marketing online for enterprises efficiently, and also has great academic and practical values for enterprises to program and implement web marketing strategies.