A Study On Domestic Tourism Performing Art

In recent years, there is much market for domestic tourism performing art with the rapid development of tourism and enhancement of people's recreational consciousness. The tourism performing art has been valued highly by governments, enterprises and researchers, because it plays a very important role in enhancing culture and image, as well as advancing economy of the destination. The actuality need deep study on it. Based on the study of pioneers, the basic concepts and the product development of tourism performing art , as well as the body of market development are mainly discussed in this thesis.Five parts are included in this thesis:The first part covers the background and review on study of domestic tourism performing art. On the basis of summary and analysis, the author puts forward the emphasis of the thesis.The basic concepts of tourism performing art are discussed in the second part. Firstly, the author analyses the concept of tourism performing art, and generalizes four types of it. Secondly, the author summarizes four traits and five functions of tourism performing art. Finally, the trends of big investment, production and scene are generalized, and the author points out that we should keep sober in the rapid development.The third part mainly discusses the product development of tourism performing art. The principle, way and mode of the development are included in this part. At first, the author puts forward the principle of the product development,that is meeting market, making good product, combinating with excellent partners and creating without stopping. Then the author points out the way of product development, that is giving clear topic, wonderful scenes and participation, as well as continous development. At last, the author, taking three types of the product as cases, discusses the mode of product development.The fourth part is about the body of market development of tourism performing art. The author mainly discusses how the special art organizations and enterprises led by governments develop the market.The last part is the summary. The author summarizes the reasons for the rapid development of tourism performing art.