A Study On Tourist Destination Image In Putian City

Tourism researchers home and abroad have been paying much attention totourism image since its being put forward by J.D.Hunt 1971. And then they studyon it from different perspective, such aspects as the assessment theories of touristdestination image and the patterns of tourist destination image planning etc.However, they all paid more close attention to the refining of the tourist destinationimage itself and neglected the construction of the tourist destination image, theanalysis of difference of tourist destination image promotion when facing differenttourism markets.The thesis thinks that the theories such as the pattern of tourist destination imageplanning, landscape ecology, marketing etc. should be used during the design ofthe tourist destination image.Putian is the ancestral home and the site of Mazu and the only national seasidetourist holiday resort of Fujian province. But, up to now, it has no bright tourismimage. The thesis gives an analysis on the current situation of the tourism image inPutian, then, the condition identification and the target design of the tourism imageare studied. At the same time, the thesis makes related studies on the image designof tourist theme, the image construction and communication of tourist destinationbased on its characteristic tourism resources, characteristic culture and through theanalysis on its tourism market.