Study Of The Marketing Strategy In PushEmail

Telecommunication service market develops rapidly in the world, and the business scope and the customer group grows quickly as well. The competitions between operators become fierce. With the recovery of the world' s economy, the industry change to go up recently. And some new features come out, as the mobile services and data services expand, service convergence, enterprise merge and Win-win strategy. New value added services become the focus of the market. With the "wired to wireless" trends, some new VAS like PushEmail is coming to be the killer application for the time, and the coming 3G era. Globe PushEmail venders entered china market as well. Lenovo pays attention to PushEmail too. By now besides the RIM company (the vendor of "Blackberry"), Visto, Microsoft, Palm, Good, Seven and so force become the key competitors of the market. In china, Litong and Ficio software also gave out their products. Because of the flexibility of the VAS' marketing demands, different service needs different marketing model. The industry is facing big challenge now. The writer studied the PushEmail service among the VAS. How to take the advantage of the service is a great challenge now. Some information for the PushEmail market was collected and studied. This essay aims how to expand the market share for Lenovo, and uses quantities and qualities methods to deeply analyze competition situation. Starting with analyzing the competition environment, five forces, SWOT analysis and comparing between the competitors, the writer gives out the key factors of the marketing analysis, and the marketing strategy and plan. This essay concludes with "4P" marketing strategy for Lenovo. With the help of the globe experience, the essay also do some forecast for the market.