Study On The Sales-Salary Motivation System Of Company H

With the development and the growth of the modern enterprises, the performance of the sales management plays an increasingly important role in the company development. Human being is the crucial factor in the sales management: the salary condition determines the mind state while the mind state determines the whole company's condition. Whether the sale target can come true or not depends decisively on the construction and the effective motivation of the sales team and whether the sales team would exert its initiative to the most. Different salary motivation systems should be made and taken according to the respective phase targets in different development phases of the enterprise.Based on the current salary motivation system, this thesis has taken the present salary motivation system of the business sales system in Company H as the study object and made a detailed analysis and diagnose on the 5 problems, which occurs while the present salary motivation system works no efficacy on the sales system. Complying by the current development phase and the corresponding sale tactics target of company H, a new design and estimate is also made in this thesis on the salary system for the sales personnel in the marketing system. With the principle of being assessment-based, results-orientated and process-considered, the thesis aims to work out an effective and suitable salary motivation scheme on sales personnel to promote the sales and impel the marketing professional system.The merits management on sales system in this thesis is practical to the communication enterprises in the similar development phases and will also be reference to the companies in other fields which make the dynamic sales motivation systems in compliance with the development goals during the company development.