The Status Of Personal Financial Services In Chinese Commercial Banks And Its Development Measures Research

Personal financial services first appeared in Switzerland, then the United States, Europe and Japan, Hong Kong in Asia, and other economically developed countries and regions, have received rapid promotion and now become one of the main business of the world's major banks. Facing the great market demand and opportunity, all kinds of commercial organization including the commercial banks show their advantage and potential, enlarge the technical devotion and establish the platform of the personal financial service in order to take the market of it. In this way, the personal financial service market becomes more and more competitive. In Western countries almost each family get the services, personal financial services have become the most important areas and profit growth point of the West commercial banks. Personal financial service is a new business here in china. Nowadays, over 60% of the deposit is personal. In this circumstance, the one who could take the advantage in getting the opportunities in personal financial service, he could be more competitive in the bank industry. Therefore, personal financial service is becoming one of the main areas in Chinese bank products and service competitive innovation. From the macrocosmic, microcosmic, academic and practical angles, the present thesis starts with the discuss on market environment and issues Chinese commercial banks are facing during the developing process, as well as contrasts compared with foreign commercial banks in the same operations.The paper introduces the concept and the theory foundation of personal financial service through the specifications. Meanwhile, it gives a review for the development of personal financial service both for internal and external banks, and then finds out the disadvantages in the Chinese banks, and the advantage ways in foreign banks that could help the Chinese banks. In this way to analyses the problems that exist in personal financial service in Chinese banks business and the reasons in deep level, And illustrate the counterstrategies and measurements.The new idea and innovative point lie in the following: combining the modern finance theory and personal financial service practice, and analyze the deep level reason with the management engineering theories; directing the development direction of personal financial service; having a profound expounding on the development of the personal financial service in Chinese banks. Reviewing in macroscopically angle, firstly, give strategy support to personal financial service; secondly, strengthen the macroscopically management and harmonization; thirdly building the Individual Assets Management system. Meanwhile in the microcosmic angle, marketing system for personal financial service, financial service products system, technical support system, and customer information management system as well as personal structure system should be built. The author uses the small Individual Assets Management business as the tool and media to mirror and magnify the big financial world because all information related has been touched and contained. The author believes that this research is valuable and will be helpful for the managers and practitioners of Chinese State-owned Commercial Banks. It really works.