Study On The Logistics Outsourcing Of Chengdu Coca-Cola Beverage Co. Ltd.

As the development of economics, the profit more and more companies decreases to a low level because of the competition between the companies. The cost and the profit also become transparent. Logistics has become the third headspring of the profit in a company. The trend of world economy globalization and the increasing demand for customers' individuation require enterprises more flexibility to match the changing market.In particular, the beverage industry has been in fast development in recent years, and the domestic beverage consumption is on rise with over 20% on average. How to adapt to the present good market environment and how to accelerate enterprise's development by catching opportunities become important tasks for big beverage enterprises in mainland. But each enterprise should face such an important problem, i.e. how to pool the limited resources together and focus the development on the core competence. Therefore, how to deal with logistics management that has consumed vast time and energy of enterprise, i.e. how to complete enterprise's logistics management under the help of the third-party logistics enterprise, has become an important decision for enterprise operation.The paper analyzes the necessity of logistics outsourcing, theoretical discussion, interior motivation and management patterns to expatiate the key factors of logistics outsourcing in a corporation's decision-making policy. By analyzing the background information (including both the advantage and disadvantage of the present logistics works) of Chengdu Coca-Cola beverage co.ltd. The author bring forth the measure that enterprises should adopt the logistics outsourcing to solve their logistics management problems. Here the author briefly introduces the background and practical significance of the selected topic in the thesis, and analyzes the industrial characteristics of beverage industry, the features of big beverage enterprises, and their logistics management characteristics. Moreover, the author brings forth the basic measures for big beverage enterprises' logistics outsourcing, and lists the questions that need to be considered when enterprises make decisions on logistics outsourcing. Through the case study on Chengdu Coca-Cola beverage company's logistics outsourcing, the author elaborates detailed measures and process for big beverage enterprises' logistics outsourcing, and further raises a basic assumption on full-aspects logistics outsourcing, providing meaningful instructions for big beverage enterprises on how to make logistics outsourcing decisions.