The Research On Brand Molding Strategy Of Enterprises At The Early Growing Stage

In the era of market economy, brands have become spear and defensive important weapons. All enterprises growing awareness of the brand for its own significance, portray the brand has shown unprecedented enthusiasm. Every enterprise hopes to create a distinctive personality, associate rich, high-prestige, high-value flu, high reputation and the loyalty of outstanding brands. However, many enterprises find themselves trying to mold brand when not even made a start, even if initiated no rules to follow. Some enterprises because of the lack of adequate understanding of brand molding, they missed the best opportunity. We believe that the early development of the enterprises in molding brand the best time Enterprises from the early growth of brands to create long-term development of enterprises, have to compete with rivals, the right brand can have a stimulating enterprise development, Enterprises can also create better brand.In the first chapter introduction, we introduce the background of the research, and other topics significance, the article set to a main keynote. Chapter II from the early molding enterprise brand relevant theoretical basis outlined begun to enter the main part of the article. In the second chapter on the early growth of the concept of enterprise identity and brand and create the basic theory, these include the brand meaning, role and composition. Chapter III of the early enterprise brand strategy molding the choices and the early fourth chapter Brand molding the implementation of the strategy paper The core part of the third chapter of the early selection of brand building strategy required to follow the guiding ideology, Brand strategy of the various basic types of molding brand strategy based on the choice, Chapter IV presents the initial growth enterprises brand strategy for shaping the guiding ideology and specific steps to implement. Chapter V includes details of a communications brand shaping program design, including the company's basic situation, the status of the company brand and corporate brand strategy shaping the choice and implementation. Chapter VI gives a broad overview, and the early growth of enterprises Brand in the paper.In this paper, and right before molding the brand compared to some aspects of refining and deepening. Based on molding brand strategy for the various types of concrete exposition, and a detailed analysis of the brand strategy for molding the advantages and disadvantages, meanwhile, the article also to the early implementation of enterprise brand strategy shaping the concrete steps to make a detailed explanation. In order to make the article more structure and content of fullness, the author of a personal experience of the project as a case of the article referred to the main point of application.In short, this growth in the early brand enterprises in the process of molding a certain guide, hope to those who are ready to create brands or brands ongoing mold growth early provide some help.