Research On The International Competitiveness Of Export Products Of Shandong Province

With the accelerated globalization of the world economy and intensified international competition , any countries and regions have to participate in international competition inevitably. And the competition among countries mainly based on economic competition, with a prominent manifestation is that if the products of a country or region have competitiveness in the international market. Based on this, this paper focuses on the competitiveness of export products in the international market.Shandong Province is a large foreign trade Province of China. In recent years Shandong Province has made great achievements in foreign trade and import and export volume ranked among the top in the nation. But Shandong Province is not a strong foreign trade province yet and the export product's competitiveness in the international market is not strong. This paper studies on the issue of the status quo in Shandong Province to evaluate the competitiveness of export products and gives some proposed countermeasures to take advantage of potential and enhance the competitiveness of Shandong's export.As for the research methods, normative analysis and empirical analysis are both used in this paper. Based on the export data, six indicators are used to evaluate the international competitiveness of export products of Shandong Province and then competitiveness of export products in Shandong Province situation are deeply analyzed. With the current situation in Shandong Province, the factors affecting the international competitiveness of products are analyzed aims to provide a reference for enhancing the international competitiveness of export products of Shandong province. The analysis also can provide an analysis paradigm for analyze international competitiveness of export products.The paper consists of five parts. Introduction is the first part mainly on the background and significance of the study, thesis structure, innovations and shortcomings of the research. The second part of paper is literature review which is divided into three aspects, including the study abroad on international competitiveness, the domestic study on international competitiveness and the connotations of international competitiveness of export products. The third part of the paper is the establishment and determination of the indicators evaluation system for international competitiveness of export products. First, the paper introduces the indicators used to evaluate the export competitiveness such as the international market share, Revealed Comparative Advantage Index, the Trade Competitiveness Index, the intra-industry's trade index, the export advantages to thicken index and Conversion rate of export commodities structure. Second, the paper measures and evaluates the Shandong Province's export competitiveness using six indicators. Finally we get the conclusion on the overall situation about competitiveness of export products of Shandong Province. In the fourth Part of the paper we analyzes the factors that effect Shandong Province's international competitiveness of export products which including direct factors and indirect factors. After the analysis of factors we got that some factors which can improving the export competitiveness of Shandong Province and others still have shortage and need further improvement。Based on the analysis of these factors, the fifth part of the paper gives five policy proposals to promote the export competitiveness of Shandong Province just as follows: Speed up industrial restructuring and industrial upgrading, and nurtured fine industries. Implement well-known brand strategy and enhance the core competitiveness of export products. Implement diversified export strategy. Transform government functions and build efficiency-oriented export promotion system. Utilize foreign investment actively and improve the structure of exports.