| This article describes the main business and its background of Beijing K2summitOutdoor Equipment Co., Ltd., firstly. And then, it mentions the market of outdoor goods nowand its future in China. After that, this article scans the outer environment and analyses theinner factors of the companysystematically. Then, the product lift cycles of its main productsare estimated, and its stage of product development is given. Most important in this article isthattheauthorusestheBostonMatrix,ParetoAnalysis,andGEMatrixtoanalyzetheproductmix of Beijing K2summit Outdoor Equipment Co., Ltd., and gives his suggestions of how toadjust the mix of its product. In analyzing, the author pays more attention to the using ofquantitative analysis. The author represents the complications which may affect the veracityof product mix analysis. Besides, the article gives five suggestions that how to carry out theproductmixadjust.Atlast,theconclusionisgivenattheendofthepaper. |
PDF Full Text Request