The Development Strategy Research Of PICC Property And Casualty Company Limited Shenyangbranch

The rapid development of the insurance industry of the whole world made insurance risen continuously in the position and the function in the national economy. As the important part of the financial system the opening progress of the Chinese insurance industry will further speed along with the economic globalization. As main channel of finance insurance of Shenyang, PICC Property and Casualty Company Limited Shenyang Branch will inevitable confront more challenges coming from every aspect. In order to maintain its former competition strengths, must rebuilt its development strategy including development thoughts, market segmenting and core competence and so on . Then it can take its advantage in the violent copetition environment and promote the management level continuously, expand the property insurance market home and abroad strongly.The research object in this thesis is PICC Property and Casualty Company Limited Shenyang Branch adopts the way of the theories analyze and evidence analyze, makes use of the strategy management model and Potter's compete ability analysis model, profession life cycle theories. At the same time we put forward the stability type to the total development of strategy, according to the internal circumstance of the company such as the product, serve, human resource, marketing, manage, and at last to make the company adapt the environment, decision mechanism, internal management system etc as soon as possible. After joining into the system of stock company we should obey the new request of mechanism, speed the transform of the thinking and behavior, exaltation ourselves'comprehensive character continuously, carry out the value of company and shareholders maximize, advance the company development overall, moderate and healthy. The thesis will provide much value to the researchers of this object.