Discussion On Frontier Health Quarantine Public Communication Mechanism

The frontier health quarantine is an extremely important barrier in preventing the infectious disease in international disseminates, and protecting the human body health. Along with China's unceasingly opening to outside world, more and more general ports, general transports, general economics and trade, and foreign economical trade regional cooperation, are occurred and widespread. It's hard to depend only on isolation in guarding country's entrance, communicating information, monitoring epidemic disease, blocking off the epidemic situation. To deal with the international and domestic epidemic disease and epidemic situation which frequently appear widespread participation and joint effort is needed between each department concerned of government, the social group and people, and aid and the support is needed from international society. Establishment of good frontier health quarantine public communication mechanism is of vital significance for dealing with the epidemic situation effectively, safeguarding public's right to know, maintaining social stability, coordinating inside and outside relates, mobilizing widespread participation of society and the public, seeking the widespread support and the cooperation, and promoting smooth and fast development of Chinese frontier health quarantine.This article colligates theory and method of science of public administration, organizational behavior, public relations and communication, researches and disccusses the public communication problem in frontier health quarantine work. The article issues into four parts:The first part is frontier health quarantine and public communication. It outlined the emergence and development of Chinese frontier health quarantine and the stern situation which it faces, then elaborated the necessity and importance of public communication of frontier health quarantine as well as its level and the content.The second part is theoretical analysis on the process of public communication. By means of theoretical model analysis of the public communication process, the intrinsic regularity of public communication process is researched, and the factor that affects the public communication mechanism is carried on the theoretical analysis.The third part conducts the discussion research to public communication issues in frontier health quarantine from the organizational structure, the system, theorganization culture, links up channel, and communication main body factor aspect and so on to thoroughly analyzes the root of the existence problem.The fourth, proposes basic consideration on improving public communication Mechanism of Chinese frontier health quarantine. For example, establishing consummating system on public communication in an organization, creating and cultivating organization culture focus in communication, build good communication atmosphere, innovating communication forms by means of information technology, pay great attention to public relation communication, consummating exterior communication Mechanism and so on.The innovation point of this article is to analyze the public communication process by theoretical model, to research intrinsic regularity of public communication process, to analyze factors which influence organization links up the mechanism, and to establish a theoretical analysis frame for thoroughly researching existing communication question as well as the question root of frontier health quarantine work.