The Research Of SY Corporation Marketing Strategy

The marketing strategy essence implication is refers to the enterprise according to the marketing environment and the dynamic change tendency, own marketing condition and so on, to make overall importance and the most advantageous strategy.This thesis according to my many years food backgrounds and the lecithin profession experience, takes the SY corporation as the reference point, under the economical globalization and the foreign capital bring the competition to domestic market, analyzed a proxy Corporation how to overcome the outside environment change and refining out company's core competition in order to keep relative competition advantage ,and how studied subdivided the market, how locates the market, how developed and the maintenance the competitive power product, how used the reasonable channel close consumer, also how used the appropriate dissemination way and the consumer communicates let the consumer purchases our product for a long time and so on.