| Joint-equity commercial banks have been formed during china's financial system reform. After 20 years quick-moving Joint-equity commercial banks have become an important part of our state's financial system. Since China's entry into the WTO, the government has decided to carry out the policy of opening to the outside world of money market wholly. And the native finance organizations must become compatible with international accepted rules and integrate with the world market. The financial surroundings are transforming deeply and speedily with a whole series of policy about financial reform. The diversifications of financial market and the strength of financial supervision make joint-equity commercial banks be confronted with immense challenge of competition and management. China's banking is marching into the warring state period. With the background, joint-equity commercial banks must take an active action to utilize practical and effective strategy for greater and faster improvement. The subject of this paper is to study the competition Strategy of joint-equity commercial bank.The paper consists three parts. Part one, introduction. It includes problem's emergence and method of study. Part two, theory summary. It introduces three main trendy competitions strategy and three basic competitions Strategy. Part three, problem's analysis. First, analyses macro environment to discover the opportunities and threats, micro environment to find strength and weakness; Second, makes a choice of industry competition Strategy relying on the theory of industry life cycle, industry structure and SWOT; Third, applying the theory of core capability, brings forward rational measures to upgrade core capability.This paper concludes that joint-equity commercial bank to obtain competition superiority is requisite to adopt the differentiation of industry competition Strategy and keep long-term competition superiority is necessary to upgrade core capability. |
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