Research Of The Action Mechanism Of Enterprise Market Crisis

With the fast development of the market economy, the environment to which companies must face is changing all the time, competition is more and more drastically, too. Companies are pushed to market, it is to say that the survival and development of the companies have much more risk. It is the same with the truth"the fittest survive"in the natural world. The companies which can fit the change of the market environment and managed scientifically can survive long and develop well, but others will be washed out and come down, if they are without good risk management and crisis management measures, they will be bankrupt.How to weaken and avoid the menaces of crisis? This is always a problem which enterprise manager and scholars have to face. The task which is come on is the enterprise market crisis management. As to do enterprise market crisis management more and more better, minish and stop the loss which crisis take to, that recognizing the action mechanism of the enterprise market crisis and mastering the cause of formation and the process of the market crisis is more and more important, so, the research on the action mechanism of market crisis is with much more value. But the research by the scholars in and out of the nation is on enterprise crisis management system, and there is few scholar to do much probe to the action mechanism of the enterprise market crisis.This thesis has done the research aiming at the problem of the action mechanism of the enterprise market crisis, and binging forward the qualitative and the ration models of the action mechanism of the enterprise market crisis. It has given the qualitative description of the action mechanism of the enterprise market crisis based on the enterprise bionics, and furthermore, it has done more work on this problem using the Catastrophe. It has bring out a referenced consider way for the later crisis event, given a referenced project to recognize and conquer the enterprise market crisis.