The Railroad Competitive Strategy Study Based On The Analysis Of The Yangtze Delta's Passenger Transportation Market

The fast development of the Yangtze Delta regional economy has led to the prosperity of the local passenger transportation market. In the process of market competition, the dominant status of the railroad has faced with the impact and challenge from other transportation modes such as road and civil aviation. It is an imminent research topic that how the railroad enterprises, which were chronically sheltered by the monopoly policy, adapt to the market changes and upgrade the short distance passenger transportation competitive ability.After presenting the basic situation of the Yangtze Delta's passenger transportation market, taking the industrial economics theory as instruction, a concrete analysis is carried out in this paper, from the aspects of competitive body's characteristics, market structure and competitive behavior. The substitutable competitive and ascendant complementary relations between the railroad and road enterprises are then promulgated. Afterwards, through the analysis of the exterior and interior factors influencing the railroad's competitive ability, the selective competitive strategies under different conditions are provided, using the SWOT analytic method. Finally, the strategy which building the railroad's competitive advantage is expatiated from four aspects, i.e. product exploitation, market development, market penetration and win-win cooperation.At the end of this paper, it is pointed out that, the key for the railroad to establish the competitive advantage in the Yangtze Delta's passenger transportation market, is to hold the development opportunity which the nation implement the medium and long-term railroad network plans, utilize the new technical method to introduce inter-city track transportation facility, and vigorously develop the inter-city fast passenger transportation net in the Yangtze Delta metropolis circle.