Research On The Strategic Management Of Cisco Systems

As the global leading network company, Cisco Systems, Inc. has created the unbelievable miracle of uprising, and also underwent the unbelievable decline. Since 2003, the business of Cisco has risen again. Nowadays, the network hardware market is getting more and more active while the competition is getting more and more intense. In Global market, Cisco is challenged by Juniper, Foundry, Dell, and also Chinese companies, such as HuaWei, ZhongXing, Harbour. This article studies the strategies of Cisco Systems, Inc. by applying the related theories of strategic management.This article first introduces the basic situation of Cisco, Then qualitatively analyzed the external environment, market status, interior resource and ability of Cisco. By establishing External Factor Evaluation Matrix and Internal Factor Evaluation Matrix, the article quantitatively analyzed Cisco's external factors and internal factors. By applying the method of SWOT , this article concludes the strength, weakness of the company and also the opportunities and threat faced by. This article analyses the strategies of Cisco, including the cultures and strategy at corporate level, the competition strategy, technology innovation, blue sea strategy At operation level, while combining my seven years Cisco working experience and current situations.This article also analyses the existing problems and future development direction of Cisco. Although in face of many challenges, Cisco has large development opportunity in Unified Communication market. This article discusses about how to build effective organization structure and human resource management measures for Cisco China in strategy execution.