Marketing Strategies For The Chlorella Nutrition Products For The SY Company

Chlorella nutrition product is one of the emerging categories in the nutrition products market. SY Biology Co., Ltd. has entered into the Chlorella nutrition product markets for a few years, and how to obtain sustainable growth has become one of the challenges that the company is facing.The thesis briefly introduces the background of the studies on the project, the current status of the SY Company, the study methodology of the project and the meanings of the studies.Chapter Two of the thesis has analyzed the current status of the domestic nutrition market starting from the description on the marketing environment of the nutrition product market. Meanwhile, it has listed the internal strength and weakness of the SY Company as well as the external opportunities and challenges, and how to cope with such opportunities and challenges by using the company's strength. Accordingly, the chapter has identified the basis for establishing marketing strategies.Chapter Three of the thesis identifies the target market segment through evaluating the attraction of all potential market segments based on the functions of the Chlorella nutrition products. The chapter further defines the marketing strategies for the Chlorella nutrition products, including product strategy, pricing strategy, place strategy, and promotion strategy. Besides the marketing strategies, the chapter also discusses on the brand build-up strategies.Chapter Four of the thesis provides guidelines on how to realize new marketing strategies. As the corporate realizes its functions through the co operations of its employees from different departments, re-structuring on the organization structure could provide supports for the implementation of the new marketing strategy. In...