Financial Analysis Taking Qingdao Hisense Electric Co., Ltd. For Example

Along with the establishment and perfection of the modern enterprise system, enterprises increasingly diversifies investments so that financial analysis turns into an important way for business managers, investors and corporation supervisors to master the financial and operating results. Through financial analysis, we can accurately understand the meaning of financial data and have a comprehensive understanding of the financial capabilities, including the solvency, viability, profitability and development capacity, which will lay the foundation for the stakeholders to make financial decisions. In the process of conducting financial analysis, it could also differentiate and evaluate the use of the accounting system, truthfulness and completeness of accounting information.As the market economy develops, it is crucial for us to establish an effective modern enterprise system on financial analysis. The article on this study, based on extensive research, which takes Qingdao Hisense Electric Co., Ltd. for example, uses theoretical analysis and calculation to establish a financial analysis system, with analysis of the accounting statements, DuPont comprehensive analysis of financial analysis and financial indicators for the financial analysis as its core. In this paper, Qingdao Hisense Electric Company's 2003 — 2005 financial reporting information are quoted for a comprehensive exposition and research on financial analysis methods, content and criteria. Meanwhile, Konka Group in same industry is selected for a comparative analysis, which shows small financial risk, high efficiency of assets and low profitability as Hisense Electric Company's financial analysis results. Finally, the financial management suggestions are given according to the current financial situation of Hisense Electric Appliance.In this paper, supplemented by visual charts, diverse analytical methods are...