Study On The Product Innovation Of Auto Industry In China

The automobile industry is a strategic industry in China. It plays a vital role in the developmented process in national economy. It is the central which linked to the automobile industry and the trategic point to adjust the industrial structure and development that to enhance the capability of independent innovation.It is also the implementation of the automobile industry as a central element of development by leaps and bounds. China should not take development of the automobile industry abroad, If China's auto industry in accordance with international automobile industry development model, entirely dependent on transnational technology, then it has no hope. China's auto should travel around the world, and not to let the car travel all over China. China's automobile industry innovate is on its own doorstep.Product innovation is the core of technological innovation. From the perspective of product innovation industrial competitiveness is the development of enterprises and industries, which marks the product's innovative research has entered a new and deeper level. China's auto industry as a pillar industry facing severe challenges. Forthcoming from the "protective umbrella" of the Chinese auto industry to pursue sustainable development and we must rely on new products to occupy a place in the automobile market. Therefore, the Chinese auto industry in product innovation research is the urgent need for sustainable development in today's auto industry, the development of China's automobile industry has significant.Based on the results of studies and the line of auto industry to improve product innovation capabilities and strengthen our international competitiveness.Firstly, Study the factors affecting the competitiveness of industries in the content and product innovation, and the innovations based on the automobile's impact on the auto industry competitiveness.Secondly, On the analysis of the current situation of China's automobile industry product innovation. product innovation in order to identify the problems of China's automobile reasons. Based on the analysis of the environment and development of China's automobile industry, Japan and South Korea similar to the experience in product innovation, we try to find a gap of product innovation between China's and abroad.